case studies

Carry The Load honoring Our Nation’s Heroes

Insights from the previous year’s Carry The Load Memorial May campaign informed a strategy led by media relations and social media engagement. Top media placements included NBC Nightly News, Today, CNN Digital, iHeartRadio; plus, strategic partnerships with TEGNA, Salem Media Group and Tyler Media. Results reported 500M media impressions from 3K local and national placements and 3.6M social media impressions from 76.2K engagements – contributing to a 20% increase in donations, or $2.5M, to the non-profit.

KidZania educating the Next Generation

The first U.S. opening of the global brand, KidZania, was led by a go-to-market PR strategy involving an interactive multimedia press kit announcement, hard hat local media tour, influencer engagement and partnership development. Top media interviews included Parents and AAA Texas Journey magazines. Further PR execution is in progress to develop the CSR strategy, influencer ambassador network, national media preview event and grand opening media day.

SIXSITE Navy SEAL-designed performance gear

Introducing SIXSITE gear to a diverse group of outdoor writers, digital influencers and podcasters, PR led concept and execution of an elk hunt media experience at a Colorado ranch. The positive experience led to more than 20 articles and digital posts, 1.5 million impressions and memories to last a lifetime. (Note: Renee’s photo above was featured in a Sports Afield article about the experience published one year after the event.)

Field Work podcast for farmers, by farmers

Within four months of the launch of Field Work podcast, it received more than 300K downloads and YouTube views (~10k/episode). PR led earned agriculture-focused media outreach, conference support and partnership development. Results included more than 3.5M audience reach, 32 ag media placements and coordination of 10 speaking engagements. PR support for season 2 will include a strategic ambassador/influencer program.

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