Carry The Load honoring Our Nation’s Heroes
KidZania educating the Next Generation
SIXSITE Navy SEAL-designed performance gear
Introducing SIXSITE gear to a diverse group of outdoor writers, digital influencers and podcasters, PR led concept and execution of an elk hunt media experience at a Colorado ranch. The positive experience led to more than 20 articles and digital posts, 1.5 million impressions and memories to last a lifetime. (Note: Renee’s photo above was featured in a Sports Afield article about the experience published one year after the event.)
Field Work podcast for farmers, by farmers
Within four months of the launch of Field Work podcast, it received more than 300K downloads and YouTube views (~10k/episode). PR led earned agriculture-focused media outreach, conference support and partnership development. Results included more than 3.5M audience reach, 32 ag media placements and coordination of 10 speaking engagements. PR support for season 2 will include a strategic ambassador/influencer program.